When you’re Black in Europe or in the United States, you’ve probably been told to “Go back to Africa” several times. In 2019, Donald Trump used this expression to attack four congresswomen on his ex-favorite social media platform in a series of tweets saying “go back and help fix the totally broken and crime infested places from which they came. Then come back and show us how it is done.” Usually, this expression is a continued rhetoric that the West is too full to welcome people from other countries.
Of course, the former President of the United States denied that those comments were racist. But, two entrepreneurs (Eric Martin and Kent Johnson) who run a company that specializes in curating travel experiences for Black people launched a campaign named “Go back to Africa” to displace the hate and “highlight the beauty of the continent”. Black travelers were enticed to use the hashtag #GoBackToAfrica when posting pictures while visiting the continent.
Akon, a famous Senegalese-American singer, urged Black Americans to go back and invest in Africa. Ghana is also interested in having more Black Americans on their soil. In 2019, the Western African country unveiled a campaign named “The Year of the Return” to encourage Black Americans to visit Ghana and increase knowledge about the continent of their forefathers. It was seemingly a success since the Ministry of Tourism, Arts and Culture, Barbara Oteng-Gyasi, said that this campaign greatly helped their economy in 2019. The following year, Ghana doubled down on their pitch to Black Americans by launching another campaign called “Beyond the Return”. The objective of this campaign was still to promote tourism but also Black Americans to invest financially and socially in Ghana. Ghana is making it easier for foreigners to be granted citizenship and reforming the visa process to attract more travelers. The Ministry of tourism’s goal is to reach 8 million tourists by 2027.
Settling down in a new country makes sense, especially when you are thinking about making a real estate investment. Understanding thoroughly the local reality, the players and the culture is essential to acquire the right property. Most government and legal processes in Africa require patience or familiarity. Investors usually face a myriad of laws and regulations in a challenging environment even though there is a desire to attract foreign investments. Unfortunately, Covid-19 has completely changed the world we used to know, despite more people getting vaccinated in the West, nowadays traveling remains really difficult.
Fundayo’s mission is to enable investors interested in investing back in Africa, to do it in just a few clicks. Fundayo finds and vets for you the best property investments on the market.We handle all the details from property management to paperwork and payments so you don’t need to lift a finger, and we provide you with every detail of your investment at every step of the way.